Calgary-based Baby Gourmet ‘s Heart of Baby Gourmet platform wants to ensure every child in Canada has access to healthy food.
For years, the company has supported food banks in Canada. It’s now partnering as well with an agency in Hamilton, Ont., to provide essential needs to young families.
“Baby Gourmet has been a trusted part of Canadian consumers’ lives for over 10 years now. One of the things we’ve always prided ourselves on is a high sense of purpose and value, including giving back to moms and parents in our communities,” said Michael Watt, the company’s CEO.
The company produces and sells organic meals and snacks for babies.
“We truly believe that every child deserves the very best food and that every parent deserves to feel good about what they’re feeding their family,” said Watt. “That’s very much a motto, a mandate, a value proposition, whatever you want to call it, that we come to work every day and believe and talk about.
“And you can see that start to manifest itself in the fact that we are still one of the very few companies in this space that source the majority of our own ingredients, we still taste every batch … we do that because we want to make sure that every batch has the absolute highest quality that comes back to this belief that every child deserves the very best food and that every parent deserves to feel good about what they’re feeding their family.”
Watt said Baby Gourmet is the number one organic baby food company in Canada and the number two overall baby food company in Canada.
“With that comes a sense of responsibility,” he said.
Since October 2017, Baby Gourmet has partnered with Hamilton-area’s Essential Aid, which provides monthly support to low-income families with infants under the age of 12 months.
“We really want to be a voice and an advocate for a cause that is real and needs support and help,” explained Watt.
“Baby Gourmet is taking a leadership role across the country to create awareness for our most vulnerable assets in our populous which are babies and children. And some families need a little extra support at times.”
In the past 12 months, the company has donated more than 150,000 Shakers, a nutritional beverage, to various agencies.