WestJet launches innovative advertising/marketing campaign

Calgary-based airline WestJet has turned marketing and social media into an art form in recent years with its advertising campaigns that sometimes go viral.

On Monday, the company launched its latest campaign focusing on its commitment of treating people like people.

“We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch,” said Richard Bartrem, WestJet Vice-President Marketing Communications, in a statement. “Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd.”

The campaign was created in partnership with Rethink and consists of a  comprehensive digital and out-of-home presence that will run from coast-to-coast

“We wanted to playfully show how travel can feel when other airlines don’t treat people with the same attention and care that WestJet does,” said Christina Yu, managing partner at Rethink. “We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry.”

Together with WestJet’s regional airlines, WestJet Encore and WestJet Link, it offers scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas.  

© Calgary’s Business


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