Luff Provides Operations Update

Vancouver, B.C. TheNewswiere – September 29, 2020 – Luff Enterprises Ltd., (CSE: LUFF) (CNSX:LUFF.CN) (“LUFF” or the “Company“) is pleased to provide an update on operations.

With its recent private placement successfully closed, the Company is pleased to report that it is well advanced with its production plans and is now executing on its sales strategy for the US wellness market. Operations are focused out of its fully-licensed facility in Portland, Oregon.

The Company also has licenses for cultivation and manufacturing at its 100% owned, debt free facility in Las Vegas, Nevada. With the Company’s major focus on its Portland operations, it is reviewing a range of strategic opportunities for its facility and licenses in Nevada.

Operations Update

Luff has recently commenced production of the Company’s initial product inventory out of the Company’s facility in Portland, Oregon.

The initial portfolio spans four product categories: tinctures, gummies, topicals and gel caps, with a focus on two user need states. Its signature product, Luff Dream, targets the massive sleeping aid market by combining CBD, CBN and other beneficial ingredients to provide users with a better night’s sleep. While Luff Assist targets the pain relief and general wellness market by combining CBD, CBG and other pain relief ingredients to assist people with their daily aches and pains. The Company has existing capacity to manufacture over 1MM units monthly and plans for an initial roll out of 40,000 units with a focus on the Western United States. The Company also has plans to launch a comprehensive e-commerce platform in Q4 to capture increased margin with direct to consumer sales.

Philip Campbell, CEO of Luff Enterprises Ltd., commented “With all of the raw materials, packaging, labelling, equipment and other materials now on site at the facility in Oregon we expect sales to commence in Q4 2020. We are delighted to have filled out our executive team in Portland with top industry talent and we are very excited to launch our suite of best-in-class products into the market this Fall. This is a significant milestone for the Company as we focus all our efforts on driving sales growth in wellness products, and towards our goal of being cashflow positive in 2021.”

About Luff Enterprises Ltd.

The Company’s operations currently include facilities only in the United States. The Company holds licenses in Oregon and Nevada which allow the company to manufacture and distribute hemp-based cannabinoid wellness products.

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THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the resumption of trading on the CSE. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:

Philip Campbell, CEO and Director

Email: IR@luffbrands.com

Telephone: 250-419-7665

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