Need help connecting with people? Here’s how

Listening is a lot harder than most of us admit

Need help connecting with people? Here’s howHow often have you uttered the phrase “How are you?” without even bothering to wait for the recipient of the question to respond? The receiver could say, “I just won the lottery!” or “Well, my wife left me, I lost my job, I’m getting evicted from my home and the dog died!” and it’s all…

Candidates’ character major hiring determinant

Placing content on social networking sites could spell doom for your career

Candidates’ character major hiring determinantMost job candidates don't consider the power of the social networking Web sites and the impact they have on hiring decisions. If they did, they'd think twice about the information they place on sites like Twitter and Facebook. Companies are more savvy about getting the lowdown on candidates today than they were in the past.…

Create a map to lead you to your online customers

Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar

Create a map to lead you to your online customersMost business people I meet stall out with their social media efforts about six months in if they haven’t seen the results they were hoping for. It feels like you’re posting to no one and it’s not working. You don’t have as much engagement as you had hoped and now you wonder if you should…

As domestic abuse victims move online for support, abusers can follow

Social services providing online help amid pandemic need to be aware of how technology can be used and misused, argues U of A researcher

As domestic abuse victims move online for support, abusers can followSocial service providers must be more alert to the role of social media and communications technology in domestic abuse, especially during the COVID-19 pandemic, according to a new commentary co-written by a University of Alberta graduate student. Since the pandemic began, social service providers have been aiding their clients online as some shelters and other…

Exercise bloggers offer dubious advice, study suggests

Popular but unqualified ‘fitness professionals’ could be promoting misinformation and unhealthy behaviour, says U of A researcher

Exercise bloggers offer dubious advice, study suggestsThe vast majority of exercise bloggers aren’t qualified to give the advice they’re giving, according to a University of Alberta study. The study suggests this lack of certification could contribute to misinformation and unhealthy behaviour, especially since the pandemic has pushed many online for guidance with their fitness goals. “We looked at some of the…

Customer service: making it right

When we listen to our clients, it allows us to improve on aspects of our organizations that perhaps we haven’t noticed

Customer service: making it rightWhat would you do if you woke up one morning and right there on your Facebook page, for the whole world to see, was a complaint about how terribly one of your staff members was treating customers? Customer complaints are nothing new. In the past when customers received poor service from you or your staff,…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…

Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Can we save humanity?

The world’s problems are many, and the solutions require abrupt shifts and great sacrifice. But change is essential

Can we save humanity?The world is in crisis. After touching on some of the problems, I’ll list possible policy responses and suggest why humanity so far has failed to implement them. Time is short but I believe that at root, our obstacles are political, not lack of scientific knowledge. Problems Global warming and related extreme weather events, rising…

Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…