Looking for a job? Think like a marketer

Looking for a job? Think like a marketerTo significantly increase your job search success A job search boils down to four words: Marketing yourself to employers. As a job seeker, you’re marketing to employers your skills, experience, and track record (measurable results you’ve achieved for previous employers). In essence, you’re looking for a client. Therefore, when searching for an employer (client) to…

Common cover letter mistakes you need to avoid

Common cover letter mistakes you need to avoidA cover letter has only one job. To get you an interview Not including a cover letter is lazy – employers don’t hire lazy. (I certainly don’t.) Regardless of how you apply for a job, whether through a referral or online, you must show how your skills, experiences, and personality differentiate you from other candidates.…

When job hunting your image is everything

When job hunting your image is everythingImage matters because it’s about trust Congratulations! You passed the employer’s vetting of your resume, digital footprint and, most likely, phone interview. Now you’re sitting in reception waiting for your interviewer to meet you. Now’s the time, or rather when you were choosing what to wear to your interview, to heed the advice I received…

Moving on requires letting go of your ex-employer

Moving on requires letting go of your ex-employerUnsuccessful job seekers often have an ongoing emotional attachment to their former employer Moving on quickly from being let go is essential to maintaining your career trajectory. It is a waste of time and mental energy to dwell on the past and wish what happened didn't happen. Everyone has a few "ex-employers." I don't know…

An employer who accepts you for who you are the key to happiness

An employer who accepts you for who you are the key to happinessThere’s no better feeling than the feeling that you’re welcomed The standard advice given by “experts” to overcome ageism revolves contorting yourself to “fit in,” “be accepted,” “be invited.” Essentially, their advice is to conceal your age and hope the employer, throughout the hiring process, won’t figure it out and hire you. It takes a…

Why your job search may not be going as well as you hoped

Why your job search may not be going as well as you hopedDon't try to fit into companies where you don’t belong Job searches are inherently stressful because they never go as you wish. Jobs don’t go to the most” qualified” candidate. The reality is that there is no such thing as the “most qualified candidate.” There’s no way to know without a doubt who’s most qualified…

Employers are risk adverse when hiring

Employers are risk adverse when hiringSo show them you won't become their biggest headache if hired There are two sides to every story and every issue. When it comes to hiring, there’s the employer’s side and the job seeker’s side. Employer’s side: Find the best candidate with the least perceived risks, willing to accept the compensation package being offered. (Risk…

Ageism plays an insignificant role in hiring decisions

Ageism plays an insignificant role in hiring decisionsAccusations of ageism are simply a form of victim mentality Many job seekers, young and old, play the ageism card. This card, sometimes used along with others, is employed to avoid accountability. People look for excuses when they don’t get what they want or feel entitled to. “This happened to be because…” “I’m not getting…