Contextere joins World Economic Forum Global Innovator Community

Canadian Startup continues to drive awareness of last mile technology gaps and the power of AI to support frontline workers

September 10, 2020 – TheNewswire – contextere, an industrial AI company has been accepted to the World Economic Forum’s Global Innovators Community. Earlier this year the World Economic Forum launched the Reskilling Revolution, an initiative to provide one billion people with better education, skills, and jobs by 2030. The initiative aims to future-proof workers from technological change and help economies by providing new skills for the Fourth Industrial Revolution. contextere CEO Gabe Batstone participated in this initiative as an aerospace & defense subject matter expert and became committed to more engagement based on the outcomedriven approach of the team.

“Contextere is using AI to augment a smarter and more efficient workforce. We are pleased to include them as part of our Global Innovators Community working with a multi-stakeholder group on shaping the future of the new economy and society and advanced manufacturing and production.” Susan Nesbitt, Head of the Global Innovators Community, World Economic Forum

contextere is transforming the future of work using AI to deliver actionable intelligence to the last tactical mile, empowering front-line industrial workers. Imagine technicians having conversations with machines about error codes, maintenance procedures, service bulletins, or past performance; workers obtain critical knowledge to execute and equipment doesn’t break.

“We are proud to be invited to join a select group of WEF Global Innovators helping define a future of work that drives economic growth in a way that is inclusive and sustainable” says Gabe Batstone, CEO of contextere. “Digital transformation is really about people and giving those people the right technology, training and tools to empower their uniquely human skills: curiosity, creativity, and judgment.”

The importance of global commitment and coordination among business leaders has been magnified by the current pandemic. COVID-19 counterintuitively creates a transformational opportunity to advance innovation and skills initiatives that would have been unheard of only a few months ago. The result is a surge in the adoption of ‘connected worker’ initiatives with a renewed urgency to upskill and reskill the existing and displaced workforce.

About contextere

Headquartered in Ottawa, Canada, contextere is an industrial software company creating AI-powered solutions focused on human performance. contextere is transforming the future of work using AI to deliver actionable intelligence to the last tactical mile, empowering workers and improving asset performance. contextere works in the field with customers to meet challenges head-on, supporting digital transformation, driving connected worker initiatives, and deploying our products to produce results for today and tomorrow. Learn more at:

About The World Economic Forum

The World Economic Forum is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas.

It was established in 1971 as a not-for-profit foundation and is headquartered in Geneva, Switzerland. It is independent, impartial and not tied to any special interests. The Forum strives in all its efforts to demonstrate entrepreneurship in the global public interest while upholding the highest standards of governance. Moral and intellectual integrity is at the heart of everything it does.

Our activities are shaped by a unique institutional culture founded on the stakeholder theory, which asserts that an organization is accountable to all parts of society. The institution carefully blends and balances the best of many kinds of organizations, from both the public and private sectors, international organizations and academic institutions.

We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change.

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